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Building your clinic website

Using Pages, Navigation, Theme & SEO and Theme Code to build your patient-facing site, pointing your own domain at it, and what to check before publishing.

Updated 21 days ago · 136 views

Every clinic gets a patient-facing website with booking built in. It runs on your own address, carries your branding, and sends patients to you rather than to a marketplace listing your competitors too.

Everything here is under Website in the sidebar. You need to be a clinic admin.

The four screens

ScreenWhat it controls
PagesYour content — home, about, departments, contact.
NavigationThe menu: what appears and in what order.
Theme & SEOColours, logo, and how your site appears in search results.
Theme CodeDirect control of the markup, for anyone comfortable with it.

Most clinics use Pages and Theme & SEO and never touch Theme Code.

Pages

Build a page by adding sections and filling in content. Sections are arranged in blocks, so you can reorder without touching code.

Practical advice: a clinic website has one job, which is to get someone to book. Keep it short. Who you are, what you treat, where you are, and a clear route to booking beats five pages of prose.

The FAQ section

Add it from Add new section → FAQ. It arrives already written, with twelve questions patients get stuck on: booking a new appointment and a follow-up, on the website and in the app; why the booking page asks for a mobile number before it shows any times; why a patient sees only follow-up times; what "you already have an appointment with this doctor" means; how long a follow-up stays available; adding a family member; and cancelling. The wording matches what Treatlly really does, so you can publish it as it stands, edit it to match your clinic, or delete what does not apply — if your clinic has no app, delete the two app questions.

The four booking questions come with a short how-to video already linked: walkthroughs on Treatlly's YouTube channel, spoken in Hindi with English subtitles a patient turns on with CC. They were recorded on another Treatlly clinic's site, so the clinic name and doctor are not yours; the steps are the same on your site. Keep them, paste your own YouTube or Vimeo link into Video link instead, or clear the box. An FAQ already on your site keeps the questions it has; the new questions and videos come only with an FAQ you add from now on.

Navigation

Control which pages appear in the menu and their order. Anything a patient needs in one tap — booking, contact, your departments — goes here. Everything else can live below.

Theme & SEO

Go to Website → Theme & SEO for:

  • Colours — primary and secondary, applied across the site.
  • Logo — used on the site and elsewhere in your patient-facing surfaces.
  • Favicon — the small icon in the browser tab and beside your site's name in Google results. Upload any picture: it is shown as a square (a wide logo is centred, never cropped), so you don't need to resize it. A simple, bold mark reads best at that size; Google refreshes favicons on its own schedule, so a new one can take a few weeks to appear.
  • SEO — the title and description search engines show, per page.

Spend a few minutes on the SEO fields for your home page. That text is what a patient reads in search results before deciding whether to click, and the default is rarely as persuasive as one sentence written by you.

If your site uses the Neuro theme

  • Your site sends patients to book online. The Book appointment button is the main way in on every screen. A Chat on WhatsApp button appears only if you type a WhatsApp number in the Header.
  • Phones get a Book appointment bar fixed to the bottom of the screen. Leave Mobile bar — button link empty and it opens your doctor's booking page.
  • Contact in the top menu takes visitors to your address, phone and map.
  • The Search listing fields under Visit / location — a one-line description, the conditions and tests you treat, opening hours, your full address, links to your practice elsewhere and your map pin — help search engines and AI assistants answer questions like "neurologist in Patna". Keep them matching your Google Business Profile.
  • A second clinic on fixed days (for example every Saturday in another town) goes in the Second clinic fields; it appears as its own row under your contact details. Leave its name empty to hide it.
  • Footer → Hours takes several lines — for example one line for each clinic.

The booking flow is not yours to restyle

You can restyle the marketing sections freely. The booking flow itself is a shared component, so it stays correct and consistent no matter what you do around it.

That is deliberate: a broken booking form is far more expensive than a slightly off-brand one, and it means improvements to booking reach your site without you rebuilding anything.

Media

Upload images once and reuse them across pages. Photographs of the actual clinic and actual doctors outperform stock photography — patients are checking whether you look real.

Your own domain

Point your own web address at the site under Clinic Settings → Domain.

Until you do, the site runs on its default Treatlly address, which works perfectly well — a custom domain is presentation, not function. If you have one, use it: patients trust an address that matches the name on your board.

Before you publish

CheckWhy
Slot rules are correct firstThe site advertises the times they generate. Better to launch right than correct in public.
Book a test appointmentConfirms the booking flow and confirmation SMS work end to end.
Look at it on a phoneMost patients will. Check it reads well small.
Contact details correctThe published number should be one the clinic answers.
Doctor details filled inQualification and speciality are what patients read before choosing.

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